Kream Rebrand

Kream Rebrand

Kream header

Kream is an app that connects  K-pop fans with their favourite K-artists through news, trivia, and exclusive video content.
 

Kream is an app that connects  K-pop fans with their favourite K-artists through news, trivia, and exclusive video content.
 

Kream is an app that connects  K-pop fans with their favourite K-artists through news, trivia, and exclusive video content.

With the growing industry of K-pop came an overwhelming need for accessible, global content. Kream's mission was to reach fans world-wide by connecting them to their favourite K-artists. The company desired a look that matched their mission statement resulting in a bright, fun, and bubbly visual identity. In collaboration with the marketing team, we repositioned the company as a delectable treat that many fans would crave with matching visuals and the tagline "Satisfy your Kravings". The presence of "K" in these instances is a common trend to indicate Korean culture.

With the growing industry of K-pop came an overwhelming need for accessible, global content. Kream's mission was to reach fans world-wide by connecting them to their favourite K-artists. The company desired a look that matched their mission statement resulting in a bright, fun, and bubbly visual identity. In collaboration with the marketing team, we repositioned the company as a delectable treat that many fans would crave with matching visuals and the tagline "Satisfy your Kravings". The presence of "K" in these instances is a common trend to indicate Korean culture.

With the growing industry of K-pop came an overwhelming need for accessible, global content. Kream's mission was to reach fans world-wide by connecting them to their favourite K-artists. The company desired a look that matched their mission statement resulting in a bright, fun, and bubbly visual identity. In collaboration with the marketing team, we repositioned the company as a delectable treat that many fans would crave with matching visuals and the tagline "Satisfy your Kravings". The presence of "K" in these instances is a common trend to indicate Korean culture.

TYPE
Brand Identity + Strategy

TYPE
Brand Identity + Strategy

DURATION
4 Months (June - July 2018, February - March 2020)

DURATION
4 Months (June - July 2018,
February - March 2020)

DURATION
4 Months (June - July 2018, February - March 2020)

DURATION
4 Months (June - July 2018, February - March 2020)

DURATION
4 Months (June - July 2018, February - March 2020)

TEAM
Anna Bacani, JK Shin

TEAM
Anna Bacani, JK Shin

ROLE
Brand designer, UI designer, art direction,
social media content designer, UX assist,
in-app content designer

ROLE
Brand designer, UI designer, art direction, social media content designer, UX assist, in-app content designer

ROLE
Brand designer, UI designer, art direction, social media content designer, UX assist, in-app content designer

ROLE
Brand designer, UI designer, art direction,
social media content designer, UX assist,
in-app content designer

ROLE
Brand designer, UI designer, art direction,
social media content designer, UX assist,
in-app content designer

Kream Logo
Kream TV Logo
Signed-Kream-Tee
Kream-Tote

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© Anna Bacani 2021

© Anna Bacani 2021

© Anna Bacani 2021

© Anna Bacani 2021

© Anna Bacani 2021