KPOPME Rebrand

KPOPME Rebrand

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KPOPME Entertainment is a leading global entertainment and events company based in North America, specializing in Korean entertainment. They focus on creating unforgettable experiences for fans by connecting them with their favourite artists worldwide through music and entertainment.

KPOPME Entertainment is a leading global entertainment and events company based in North America, specializing in Korean entertainment. They focus on creating unforgettable experiences for fans by connecting them with their favourite artists worldwide through music and entertainment.

It was important to KPOPME Entertainment that their brand reflected the rise of K-pop's popularity in the last 5 years. To achieve this, we worked on repositioning the company and updating its visuals and messaging to focus and include the fans who make their business possible and make K-pop a global phenomenon. The result is a vibrant and more current image centred around the fans with the tagline, "For the fans", and the endearing term, "KPOPME Fam", to call their supporters, mimicking how various K-pop groups name their fandoms. The logo is a cheeky visualization of the infamous finger-heart, a prominent symbol in K-pop.

It was important to KPOPME Entertainment that their brand reflected the rise of K-pop's popularity in the last 5 years. To achieve this, we worked on repositioning the company and updating its visuals and messaging to focus and include the fans who make their business possible and make K-pop a global phenomenon. The result is a vibrant and more current image centred around the fans with the tagline, "For the fans", and the endearing term, "KPOPME Fam", to call their supporters, mimicking how various K-pop groups name their fandoms. The logo is a cheeky visualization of the infamous finger-heart, a prominent symbol in K-pop.

TYPE
Brand Identity + Strategy, Marketing, Publication

TYPE
Brand Identity + Strategy, Marketing, Publication

DURATION
3 Months (April - June 2019)

DURATION
3 Months (April - June 2019)

TEAM
Anna Bacani, JK Shin

TEAM
Anna Bacani, JK Shin

ROLE
Lead designer, art direction, strategy

ROLE
Lead designer, art direction, strategy

KMELogo
KMEPalette
KPOPMEF_WelcomeImage
KPOPMEFam_Logo
1
2
3
4
Stationery
Tote
Shirt
Stickers

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© Anna Bacani 2021

© Anna Bacani 2021

© Anna Bacani 2021

© Anna Bacani 2021

© Anna Bacani 2021